It is now official.

Obiettivo, the first datapoietic art object, is among the selected projects to compete for Compasso d’Oro: the oldest and most influential world design award.

Annually, the Permanent Observatory of Design led by ADI Design – Associazione per il Disegno industriale, is in charge of selecting ADI Index: the best of italian design produced in the year.


Only projects and products that are part of the Index can compete to receive Compasso D’Oro.


Obiettivo is a system for public illumination that will never stop lighting up until extreme povery in the world will fall below the threshold of 500 thousand people.

The artwork was selected in the “Exhibition” category and is now on show in the wonderful venue of ADI Design Museum – Compasso D’oro, recently built and opened in Milan, just in time for the first round of the national events organized by ADI Design.


The exhibit will last until June 20th 2021.



 The next opportunity to see Obiettivo live and to discover the best examples of italian design, will be on June 28th in Rome: the exhibit will take place in the historical location of Acquario Romano.

Stay tuned, as the Compasso d’Oro Jurney has just begun, and we will keep you updated about nexts steps and evolution as soon as we have them.

HERE some pics from the opening in Milan at ADI Museum (conference + exhibit)

And here for the datapoietic team, Salvatore Iaconesi & Oriana Persico (HER: She Loves Data) and Fiorenza Lipparini (PlusValue).


See you soon!